Fiorucci names new design directors

Fiorucci has hired Annabelle Lacuna and Max Hörmann, who worked together for four years at Kenzo, to head up its design team, as the Italian brand continues to plans to reboot as a successful fashion brand.

The Italian label, which rose to fame in the 1970s and 1980s for its leopard print designs and tight jeans, said it has also poached a string of top executives from luxury’s LVMH, Burberry and Michael Kors.

The first is Priya Downes, previously from Burberry, Chanel and Tommy Hilfiger, wo has been named head of merchandising.

Next, having worked at Pringle of Scotland, Kilgour and Jonathan Saunders, Antonio Guerra has been given role the product development manager.

Moreover, John Spriggs, is Fiorucci’s director of wholesale – Spriggs was formerly director of sales for accessories at Michael Kors, while the new finance and operations director Frankie Herbert had previously spent six years at LVMH.

All four will report to co-chief executive officers Stephen and Janie Schaffer – founders of Britain’s Knickerbox retail in the Eighties — who bought Fiorucci in 2015.

The news comes as Fiorucci plans to open a new flagship store in London’s Soho in October this year, with another store due for New York in 2018.  Asia stores could be on the cards, but nothing has been confirmed.

The brand was founded by Elio Fiorucci in Milan in 1967. Today, it boasts several major stockists including Barneys New York and Opening Ceremony, 10 Corso Como in Milan and Selfridges in London. It is also operating a pop-up online shop at Fiorucci.com.