FINE jewellery launches into travel retail in China
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The 130-piece Treasure Collection includes silver pendants and earrings with cubic zirconia, diamonds and pearls, with each piece presented in a transparent sealed box. Prices range from US$49 to US$499.
F.I.N.E Managing Director Ari Johansson said: “Jewellery is the most profitable category per cubic centimetre in retail, and we’ve developed a unique brand and a range of jewellery that inspires the wearer.
“We also created a product that travel retailers can stock and manage more efficiently. Our extensive experience in manufacturing, logistics and training is reflective in the way we innovate in this space, be it in the box, on the box or out of the box.”
Johansson will address the conference and trade fair on ‘Three ways to improve jewellery sales in duty free’.
Questions & Answers
Q.What types of jewellery are included in the new Treasure Collection?
What types of jewellery are included in the new Treasure Collection?
The Treasure Collection features 130 pieces, including silver pendants and earrings. These items are adorned with cubic zirconia, diamonds, and pearls, and each piece comes in a transparent sealed box for presentation.
Q.What is the price range for the jewellery in the Treasure Collection?
What is the price range for the jewellery in the Treasure Collection?
The prices for the items in the Treasure Collection start at US$49 and go up to US$499. This range allows for various price points within the new offering.
Q.How does F.I.N.E aim to make its products efficient for travel retailers?
How does F.I.N.E aim to make its products efficient for travel retailers?
F.I.N.E designed the product so travel retailers can stock and manage it more efficiently. Their experience in manufacturing, logistics, and training supports innovations in product packaging and presentation.
Q.What topic will Ari Johansson discuss at the upcoming conference and trade fair?
What topic will Ari Johansson discuss at the upcoming conference and trade fair?
Ari Johansson, the Managing Director of F.I.N.E, is scheduled to address the conference and trade fair. His presentation will cover 'Three ways to improve jewellery sales in duty free'.
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