Figaro ’s Pizza eyes Asia

A US-based pizza chain which has already expanded into the Middle East is now seeking franchisees across most of Asia.

Figaro’s is a casual dining concept offering a variety of proprietary pizzas, as well as traditional pizza combinations and related Italian items, such as calzones.

The company started in Oregon on the US West Coast in 1981 and today has outlets in 60 cities around the world, including in Mexico, Cyprus and much of the Middle East.

In Asia, it is particularly interested in China, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand, Australia and New Zealand, along with countries in Europe and Africa.

Figaro’s says its pizza dough, sauces and cheese are proprietary, made from unique recipes developed by the company. Outlets make pizzas for consumption on premises, takeaway or delivery as well as in a ‘take-and-bake’ unbaked version consumers can bake at home.

Figaro’s says its brand appeals to locals, expats and tourists seeking a high-food value, American-style pizza. It caters to the mid to high income customer demographic. The company has restaurant models ranging from 1000 to 1200 sqft delco format (delivery and take-out only) to 3000 sqft units which seat 100.

The franchise fee starts at US$100,000, with a total starting investment of US$500,000.