Fifth Tokyo outlet for Dolce & Gabbana Japan
In this article (4)
Special lighting helps create atmosphere in the new store opened in the upmarket Aoyama neighbourhood of Tokyo by Italian fashion brand Dolce & Gabbana Japan.
Gwenael Nicolas of Curiosity came up with the retail design concept with the brief being to transport the brand’s creative soul and its Sicilian roots. Both the architectural design and decor of the 550 sqm store express Sicily’s distinctive and vibrant luminosity through chiaroscuro effects, contrasts and perspectives.
The boutique space resembles a compact black volume with the displayed collections illuminated in sequence. The 400 spotlights on the ceiling move around and switch on and off, making the products immersed in shadow burst with colour at regular intervals.
Featured are women’s and men’s ready-to-wear, shoes, handbags, eyewear, accessories and fine jewellery.
Outside, the store is coated in Arabescato marble, which also backgrounds the display windows and display cases. A majestic panel at the entrance with the Dolce & Gabbana sign is in black Carnico marble.
It is the brand’s fifth outlet in Tokyo.
Photos: CPP Luxury
Questions & Answers
Q.What kind of products does the new Dolce & Gabbana store offer customers?
What kind of products does the new Dolce & Gabbana store offer customers?
The store features a wide range of products including women's and men's ready-to-wear clothing, shoes, handbags, eyewear, accessories, and fine jewellery. These items are illuminated by moving spotlights within the boutique space.
Q.Who designed the new store, and what was the main idea behind its retail concept?
Who designed the new store, and what was the main idea behind its retail concept?
Gwenael Nicolas of Curiosity designed the store. The core idea was to transport the brand’s creative soul and Sicilian roots into the retail design, using chiaroscuro effects to express Sicily's luminosity.
Q.How is the exterior of the new Dolce & Gabbana store decorated?
How is the exterior of the new Dolce & Gabbana store decorated?
The outside of the store is covered in Arabescato marble. Also, a majestic panel at the entrance featuring the Dolce & Gabbana sign is made from black Carnico marble.
Reader pulse
Is this expansion a good move for D&G?
22,870 votes so far