Ferrari Store Junior flagship for Asia
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Greater China has its first Ferrari Store Junior, at theFestival Walk shopping mall in Hong Kong.
This flagshop store not only offers a range of children’s apparel and lifestyle accessories, but also features the Atelier custom-made studio where children can create clothing that matches their tastes.
Ferrari Store Junior has been launched by Berlinetta (Asia), a subsidiary of Nicholas & Bears.
A variety of toys and accessories are also available at the store, such as bicycles, ride-on cars and remote-control cars.
Atelier offers a choice of fabrics and accessories such as metal plates, buttons and rivets for the made-to-order clothing.
A ribbon-cutting ceremony for the store was hosted by Nicholas & Bears executive chairman Joey Tong, and a fashion collection was showcased by four child models.
Ferrari Store Junior has also opened in Kuala Lumpur, with more to follow in such cities as Beijing, Hangzhou, Macau, Nanjing, Seoul, Shanghai, Taipei and Tokyo.
Questions & Answers
Q.Which company is responsible for launching the Ferrari Store Junior brand in Asia?
Which company is responsible for launching the Ferrari Store Junior brand in Asia?
Ferrari Store Junior has been launched by Berlinetta (Asia). This company is a subsidiary of Nicholas & Bears, which also hosted the ribbon-cutting ceremony for the Hong Kong store.
Q.Beyond clothing and accessories, what other types of products can customers find in the Ferrari Store Junior?
Beyond clothing and accessories, what other types of products can customers find in the Ferrari Store Junior?
The store offers a variety of toys and accessories. These include bicycles, ride-on cars, and remote-control cars, alongside the children's apparel and lifestyle items.
Q.What is the unique 'Atelier' feature offered at the Ferrari Store Junior flagship in Hong Kong?
What is the unique 'Atelier' feature offered at the Ferrari Store Junior flagship in Hong Kong?
The Atelier is a custom-made studio where children can design clothing to match their preferences. It offers choices of fabrics and accessories like metal plates, buttons, and rivets for made-to-order items.
Q.Are there plans for more Ferrari Store Junior locations in the region after the openings in Hong Kong and Kuala Lumpur?
Are there plans for more Ferrari Store Junior locations in the region after the openings in Hong Kong and Kuala Lumpur?
Yes, more stores are planned for several cities across Asia. These future locations include Beijing, Hangzhou, Macau, Nanjing, Seoul, Shanghai, Taipei, and Tokyo.
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