Ferrari Signs Deal With Tech Firm Velas To Create Digital Products For Fans
In this article (4)
Ferrari has signed a multi-year accord with Swiss technology firm Velas Network to create digital content for its fans, the luxury sports car maker said on Monday.
From next season, Velas, a provider of digital products and services, will become a partner of Ferrari’s Formula 1 racing team.
“In addition, Velas will be Title Sponsor of the Ferrari Esports Series, the online mono-brand series of the Prancing Horse, and of the Esports team that will compete in the F1 Esports Series, the official digital championship competed in by all teams participating in the FIA Formula 1 World Championship,” Ferrari said in a statement.
Velas is a leading provider of blockchain technology and non-fungible tokens (NFTs), cryptographic assets stored on a blockchain that have an identification code that makes them unique and has gained popularity as a way to sell digital art.
Questions & Answers
Q.What will Velas Network's main role be for Ferrari's Formula 1 team?
What will Velas Network's main role be for Ferrari's Formula 1 team?
Velas Network will become a partner of Ferrari’s Formula 1 racing team from next season. They will also be the Title Sponsor for the Ferrari Esports Series and the Esports team competing in the official F1 Esports Series.
Q.What kind of technology does Velas Network specialise in?
What kind of technology does Velas Network specialise in?
Velas Network is a leading provider of blockchain technology. They also specialise in non-fungible tokens (NFTs), which are unique cryptographic assets stored on a blockchain, popular for selling digital art.
Q.What is the purpose of the agreement between Ferrari and Velas?
What is the purpose of the agreement between Ferrari and Velas?
The multi-year agreement aims for Velas Network to create digital content for Ferrari fans. This includes their sponsorship roles for the Formula 1 team and the Ferrari Esports Series, which will also provide digital products.
Reader pulse
Ferrari's digital push with Velas is...
24,033 votes so far