Ferrari optimistic about Indonesian sales
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Citra Langgeng Otomotif, Indonesia’s authorized Ferrari distributor, is optimistic about its sales prospects this year as it continues to strengthen its presence within its specific target market, which has remained relatively immune to the sluggish growth of the the country’s automotive industry.
The company’s CEO, Arie Christopher, said Ferrari had personally approached its existing and prospective customers to increase the exclusivity of its brand.
One of the aspects of its exclusivity is maintaining the confidentiality of prices of Ferrari’s vehicles in Indonesia, which are discussed solely between the company and its customers.
“So far, we are still on track in sales,” he told on Saturday, declining to disclose the sales value recorded in 2017.
Indonesia’s car sales stood at 1.08 million units in 2017, a mere 1.6 percent growth over the previous year, according to data from the Indonesian Automotive Manufacturers Association (Gaikindo) show.
On Saturday, Ferrari Indonesia showcased the California T “Superameric,” with livery number 16 and the 488 GTB “Test Driver” with livery number 63 to promote the manufacturer’s global tailor-made customization program.
The tailor-made program allows customers to customize the interior and exterior appearances of their new Ferraris.
Arie said the company had delivered 20 tailor-made customized Ferrari cars to Indonesian customers, with six of them agreeing to sign up with the program.
Questions & Answers
Q.What is the distributor's primary strategy for enhancing brand exclusivity in the Indonesian market?
What is the distributor's primary strategy for enhancing brand exclusivity in the Indonesian market?
Ferrari's distributor in Indonesia increases exclusivity by personally contacting current and potential customers. They also maintain strict confidentiality regarding vehicle prices, discussing them only with individual buyers.
Q.How has the Indonesian automotive industry performed recently, and does this impact Ferrari's sales outlook?
How has the Indonesian automotive industry performed recently, and does this impact Ferrari's sales outlook?
Indonesia's automotive industry experienced sluggish growth, with overall car sales at 1.08 million units in 2017, a 1.6 percent increase. However, Ferrari's distributor remains optimistic as their target market is largely unaffected by this trend.
Q.What initiatives has Ferrari Indonesia undertaken to promote its customisation services?
What initiatives has Ferrari Indonesia undertaken to promote its customisation services?
Ferrari Indonesia showed two customised models, the California T "Superameric" and the 488 GTB "Test Driver", to promote its global tailor-made customisation program. This program allows customers to personalise their new Ferraris.
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