Ferrari And Qualcomm Team Up For Tech Projects For Road, Racing Cars
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Ferrari said on Tuesday it would partner with Qualcomm Technologies to use the San-Diego based group’s premium product, the Snapdragon chipsets, to accelerate the sports carmaker digital transformation. The deal will involve both its road cars and its Formula One racing team and the first common projects, including the so-called digital cockpit, have been already identified, the Italian group said in a statement.
Ferrari’s new CEO Benedetto Vigna – a technology industry veteran – said in November Ferrari would seek technology partnerships as it moves ahead with transition toward cleaner mobility and in order to pivot technologies that require high investments.
The Snapdragon logo will make its debut on Ferrari’s F1-75 racing model, which will debut on Feb 17
“Innovation requires market leaders working together. Thanks to this agreement … we expand our knowledge in digital technologies and web 3.0, areas with great potential for automotive and motorsport,” Vigna said in the statement.
The Snapdragon logo will make its debut on the F1-75 racing model, the Ferrari single-seater which will be unveiled at the company’s headquarters in Maranello on Feb. 17.
Questions & Answers
Q.What specific type of technology will Ferrari be using from Qualcomm?
What specific type of technology will Ferrari be using from Qualcomm?
Ferrari will be using Qualcomm Technologies' premium product, the Snapdragon chipsets. These chipsets are intended to accelerate the sports carmaker's digital transformation across its road and racing cars.
Q.Which areas of Ferrari's operations will benefit from this new partnership?
Which areas of Ferrari's operations will benefit from this new partnership?
The partnership with Qualcomm will involve both Ferrari's road cars and its Formula One racing team. The first common projects, such as the digital cockpit, have already been identified for development.
Q.Why is Ferrari seeking technology partnerships according to their CEO?
Why is Ferrari seeking technology partnerships according to their CEO?
Ferrari CEO Benedetto Vigna stated the company would seek technology partnerships to transition towards cleaner mobility. This strategy also aims to pivot technologies that require significant investment.
Q.When will the Snapdragon logo first appear on a Ferrari racing car?
When will the Snapdragon logo first appear on a Ferrari racing car?
The Snapdragon logo will debut on Ferrari’s F1-75 racing model. This single-seater car is scheduled to be unveiled on February 17 at the company's headquarters in Maranello.
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