FENDI Opens in Singapore ION Orchard
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FENDI opened a brand new store in ION Orchard, right in the heart of the main shopping area in Singapore. The new store has a refreshed store concept, reflecting the culmination of its continuous research of highest standards in store design highlighting its deep heritage.
The ION Orchard store will be the first store on Orchard road to have a full men’s universe collection, featuring Ready-to-Wear, Shoes, Leather Goods, and Accessories.
At the same time, FENDI will be launching a new travelling pop-up store in Singapore. The FENDI Kiosk is inspired by the city of Rome and will travel to other parts of Asia, after Singapore. The FENDI Kiosk will be available in ION Orchard from 2 to 18 February.
Questions & Answers
Q.What is unique about the FENDI ION Orchard store compared to other FENDI stores on Orchard Road?
What is unique about the FENDI ION Orchard store compared to other FENDI stores on Orchard Road?
The FENDI ION Orchard store is the first on Orchard Road to feature a complete men's universe collection. This includes Ready-to-Wear, Shoes, Leather Goods, and Accessories, offering a full range for male customers.
Q.What is the FENDI Kiosk and where will it be located initially?
What is the FENDI Kiosk and where will it be located initially?
The FENDI Kiosk is a new travelling pop-up store, inspired by the city of Rome. It will be available in ION Orchard from 2 to 18 February, before travelling to other parts of Asia.
Q.What kind of design concept does the new FENDI store incorporate?
What kind of design concept does the new FENDI store incorporate?
The new store features a refreshed concept that reflects FENDI's continuous research into the highest standards in store design. This highlights the brand's deep heritage through its aesthetic.
Reader pulse
FENDI's dual strategy (new store + pop-up) is:
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