Fast Food Aid Tokyo seeking for long term house
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After a short-term trial, a pioneering pill-store pop-up called Fast Food Aid is seeking a longer-term home in Harajuku, Japan.
Billed as the “world’s first supplement shop for fast foods”, it offered free tablets to replace nutrients missing from convenience foods like hamburgers, pizza and ramen.
All customers needed to do was trade in the receipt from their latest fast-food purchase. The pills come along with professional advice about the health issues associated with such foods.
With the aim of educating people and discouraging them from choosing non-nutritional meals, the shop was designed by creative director Ikkyu and Junya Sato of design studio Kaibutsu on behalf of Dohtonbori, a restaurant that sells organic, healthy fast food, reports Dezeen.
“This shop doesn’t look like other pharmacies, but the truth is it’s an educational supplement shop,” says Ikkyu. “We opened this shop in Harajuku, where there are a lot of young people who have bad eating habits.
“Once they get in, they are surprised with the the supplements they have to intake and understand how bad their eating habit is.”
The shop’s window featured pill pots lined in rows beneath an illuminated sign reading “For FREE”. Inside, long shelves with more containers are mounted against wire fencing along the side walls.
The designers aimed to make the space feel as clinical, combining a street fell with a “mad laboratory” atmosphere.
Questions & Answers
Q.What kind of supplements does Fast Food Aid provide?
What kind of supplements does Fast Food Aid provide?
Fast Food Aid provides free tablets designed to replace nutrients that are typically missing from convenience foods. Customers receive these supplements along with professional advice regarding the health implications of their eating habits.
Q.What is the primary goal of the Fast Food Aid pop-up?
What is the primary goal of the Fast Food Aid pop-up?
The main goal is to educate people and discourage them from consuming non-nutritional meals. It aims to make young customers, in particular, realise the impact of their bad eating habits when they see the necessary supplements.
Q.Which company is behind the Fast Food Aid initiative?
Which company is behind the Fast Food Aid initiative?
Dohtonbori, a restaurant specialising in organic, healthy fast food, is behind the Fast Food Aid initiative. The shop was designed by creative director Ikkyu and Junya Sato of design studio Kaibutsu on their behalf.
Q.Where did Fast Food Aid conduct its short-term trial?
Where did Fast Food Aid conduct its short-term trial?
The short-term trial for the Fast Food Aid pop-up was conducted in Harajuku, Japan. This location was chosen because of the significant number of young people in the area who are believed to have poor eating habits.
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