Fashion reseller Banananina joins e-commerce race
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Jakarta branded fashion reseller Banananina has moved into eCommerce in a bid to reach potential customers outside the Indonesian capital.
The company, which launched in 2009 through now-defunct eCommerce site Multiply, offers apparel, bags, shoes, accessories and beauty products. Its new website will also offer men’s products for the first time.
Founder Fitri Maya Safira says the new sales channel is expected to grow daily transactions from 30 to 70 items.
Banananina claims its luxury goods all have original guarantees as they come from licensed suppliers. Online buyers will be given a return guarantee, particularly for shoes.
Fitri says her company’s customers live as far apart as Aceh, Bandung, Biak, Jayapura, Makassar, Surabaya and Timika.
Questions & Answers
Q.What is Banananina's primary reason for launching an e-commerce website?
What is Banananina's primary reason for launching an e-commerce website?
The company has moved into e-commerce to reach potential customers located outside of Jakarta, the Indonesian capital. This expansion aims to extend their market reach beyond their current base.
Q.What new product line is Banananina introducing with its e-commerce launch?
What new product line is Banananina introducing with its e-commerce launch?
The new website will be the first time Banananina offers products specifically for men. This expands their existing range of apparel, bags, shoes, accessories, and beauty items.
Q.What kind of sales growth does Banananina expect from its new e-commerce channel?
What kind of sales growth does Banananina expect from its new e-commerce channel?
Founder Fitri Maya Safira anticipates the new sales channel will increase daily transactions significantly. They expect to grow from 30 items to 70 items sold each day.