Farfetch announces the first chief fashion officer
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The close relationship between luxury e-tailer Farfetch and Browns, the physical store that it acquired back in 2015, has become even closer with Browns’ CEO Holli Rogers having taken up a new role at the parent company. Rogers will stay on as the senior manager at Browns but has also become chief fashion officer at Farfetch, which will see her working closely with the e-tailer’s marketing, styling and VM teams “to ensure the company’s fashion approach is incorporated into the DNA of the overall customer experience of the brand”.
Rogers, who was formerly Net-a-Porter fashion director, has had an impressive career at the cutting edge of both luxury physical retail and high-end e-tail. She has also worked at Neiman Marcus and Chanel.
Farfetch CEO and founder José Neves said she “could bring her unique experience to the broader Farfetch business at an executive level. [Her] reputation, high regard among fashion CEOs, influencers and the wider industry, her relationships and her incredible aesthetic will be a huge benefit to Farfetch.”
It is clear that she’s highly regarded at the company after having overseen a number of success for Browns from the opening of the Browns East location to the revamped visual image, launching collaborations at home and abroad and continuing to nurture new names.
Questions & Answers
Q.What will Holli Rogers' new responsibilities at Farfetch involve?
What will Holli Rogers' new responsibilities at Farfetch involve?
She will work closely with the e-tailer’s marketing, styling, and VM teams. Her role is to ensure Farfetch's fashion approach is incorporated into the overall customer experience of the brand.
Q.What is Holli Rogers' previous experience in the fashion industry?
What is Holli Rogers' previous experience in the fashion industry?
She was formerly the fashion director at Net-a-Porter and has also worked at Neiman Marcus and Chanel. She has experience in both luxury physical retail and high-end e-tail.
Q.Will Holli Rogers continue in her role at Browns?
Will Holli Rogers continue in her role at Browns?
Yes, she will stay on as the senior manager at Browns alongside her new position. This indicates she will hold both roles concurrently.
Q.What successes has Holli Rogers achieved at Browns?
What successes has Holli Rogers achieved at Browns?
She oversaw the opening of the Browns East location and a revamped visual image. She also launched collaborations and continued to nurture new names, demonstrating significant achievements.
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