FamilyMart launches ‘convenience wear’ clothing range
In this article (5)
Family Mart, one of Japan’s most common convenience store chains, will now be offering apparel. Dubbed “Convenience Wear,” Family Mart will be launching 68 different articles of clothing, designed by FACETASM designer Hiromichi Ochiai.
Spanning essentials like T-shirts, long-sleeves, tank tops, shorts and socks, each piece is neatly folded in transparent zip-lock packaging labeled with detailed information about the piece’s size, color, material and measurements. Most of the colors are kept minimal, too — navy, white, black and grey. Jointly developed with Asahi Kasei Co., many of the silhouettes also come with “Paircool” fabrication for optimal breathability. Beyond clothing, other pieces in the collection like towels round off the expansive assemblage.
Family Mart’s “Convenience Wear” range is currently available on Family Mart’s website, ranging from ¥390 – ¥990 JPY (approximately $3 – $9 USD).
Questions & Answers
Q.Which specific items are included in FamilyMart's new clothing range?
Which specific items are included in FamilyMart's new clothing range?
The collection includes essential items such as T-shirts, long-sleeves, tank tops, shorts, and socks. Beyond clothing, the range also features other pieces like towels, rounding out the extensive assemblage.
Q.What is unique about the design and packaging of the Convenience Wear items?
What is unique about the design and packaging of the Convenience Wear items?
Each piece is neatly folded in transparent zip-lock packaging, clearly labeled with size, colour, material, and measurements. The clothing colours are mostly minimal, focusing on navy, white, black, and grey.
Q.What is the price range for the Convenience Wear collection?
What is the price range for the Convenience Wear collection?
The Convenience Wear range is priced between ¥390 and ¥990 JPY. This converts to approximately $3 to $9 USD, making the items quite affordable for consumers.
Q.Who designed the Convenience Wear collection for FamilyMart?
Who designed the Convenience Wear collection for FamilyMart?
The entire 68-article clothing range was designed by Hiromichi Ochiai, who is the designer for FACETASM. This collaboration brings a distinctive design element to the convenience store apparel.
Reader pulse
Is convenience wear a good move?
19,144 votes so far