Facebook Vietnam appoints new general director

Social networking site Facebook has confirmed the appointment of Lê Diệp Kiều Trang (Christy Lê) as director of Facebook Việt Nam. She will work at the company’s headquarters in Singapore.

According to Kenneth Bishop, Facebook’s managing director for Southeast Asia, with over 60 million Facebook users in Việt Nam every month, the company is investing heavily in resources and workforce to better support the community, including local businesses, partners and marketers. He said with her extensive experience, Christy Lê would help businesses in Việt Nam to develop and succeed.

Born in 1980, Trang won a scholarship to the UK’s University of Oxford and Massachusetts Institute of Technology (MIT) in the United States.

After leaving MIT, Trang worked for strategic consulting firm McKinsey. Later, she and her husband, Sonny Vu, founded Misfit Wearables, a start-up specialising in healthwear and body-measuring equipment.

In 2015, Misfit Wearables was acquired by Fossil Group for US$260 million, but Trang continued as the CEO of Fossil Việt Nam. She unexpectedly resigned on March 9 this year, following which she was offered the position of director of Facebook Việt Nam.