Facebook users will now see reminders and showtimes in movie ads
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Facebook has just started to roll out two new ad solutions aimed at film studios that want to increase ticket sales, as well as people who want to find movies they want to see. The new ad solutions, movie reminder, and movie showtime are now available for all film studios in the United States and the UK.
But what does that mean for consumers? It’s quite simple, if you discover a film that you like months before its release, you will probably need a reminder for when the movie will hit theaters.
With movie reminder ads, when you see an ad for a film in your News Feed, you will be able to tap an Interested button to receive a reminder in your Facebook notifications when the movie hits theaters. The notification will send you to the movie detail page on Facebook where you will be able to see showtimes and purchase tickets if this feature is available.
Movie showtime ads for films that are already in theaters is another new feature rolling out today. If you’re interested in a certain movie that appears in an ad on your News Feed, you can tap a Get Showtimes button to go right to the Facebook movie details page to learn more about where and when to see the film.
Questions & Answers
Q.What are the two new advertising features Facebook is introducing for film studios?
What are the two new advertising features Facebook is introducing for film studios?
Facebook is rolling out two new ad solutions called 'movie reminder' and 'movie showtime' ads. These are designed to help studios increase ticket sales and help users find films they want to watch.
Q.How will the new 'movie reminder' feature work for Facebook users?
How will the new 'movie reminder' feature work for Facebook users?
When a user sees an ad for an upcoming film, they can tap an 'Interested' button. This will trigger a Facebook notification when the film is released, directing them to the movie's detail page.
Q.What is the purpose of the 'movie showtime' ad feature?
What is the purpose of the 'movie showtime' ad feature?
This feature allows users interested in a film already in cinemas to tap a 'Get Showtimes' button. This will take them directly to the Facebook movie details page to find local showtimes.
Q.Which regions are these new ad solutions being launched in?
Which regions are these new ad solutions being launched in?
The new movie reminder and movie showtime ad solutions are now available for all film studios. They are being rolled out specifically in the United States and the UK.
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