Facebook Shops opens in South Korea
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Facebook Shops has launched in South Korea to compete in a booming e-commerce market.
On a playing field dominated by local businesses, Facebook’s service allows sellers to showcase their products via a highly customizable online storefront, which shoppers can browse using Facebook or Instagram accounts, saving products they wish to purchase. The service will include a feature to make purchases via instant messaging within the near future.
The firm has partnered with local services Shopify, Bigcommerce, Woocommerce, and Cafe24 as it rolls out the platform.
Facebook Shops has been live in the US and key locations in Europe since last month, in a move Facebook says it will support small enterprises impacted by the coronavirus pandemic.
Rival platform Google Shopping is also expected to unfold in the territory this year.
Questions & Answers
Q.What is Facebook Shops' primary goal in South Korea?
What is Facebook Shops' primary goal in South Korea?
Facebook Shops aims to compete in South Korea's booming e-commerce market, which is currently dominated by local businesses.
Q.How will shoppers make purchases through Facebook Shops?
How will shoppers make purchases through Facebook Shops?
Shoppers can browse products using their Facebook or Instagram accounts. A feature to make purchases via instant messaging will be included in the near future.
Q.Which local services has Facebook partnered with for this launch?
Which local services has Facebook partnered with for this launch?
Facebook has partnered with local services Shopify, Bigcommerce, Woocommerce, and Cafe24 to roll out the platform in South Korea.
Q.Has Facebook Shops launched in other regions previously?
Has Facebook Shops launched in other regions previously?
Yes, Facebook Shops has been live in the US and key locations in Europe since last month.
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