Skip to content
General

Facebook merges Messenger and Instagram experiences

By Sarah Chen
1 min read
Facebook Mesenger
Facebook Mesenger
In this article (4)

We can’t say that this wasn’t bound to happen at some point, but Facebook’s announcement remains a big surprise for Instagram and Messenger users. The social media giant confirmed earlier today that it merged Messenger and Instagram and enabled cross-app messaging.

According to Facebook, its research revealed that four out of five people who use messaging apps in the United States say that spending more time connecting with friends and family on these apps is important to them. However, one out of three people finds it difficult to remember what app their friends are using.

In other words, Facebook merged the two messaging experiences to avoid confusion among users, but that’s hardly the main reason. In any case, it’s important to mention that if you’re using Instagram, you can decide whether or not to update your app to benefit from the new messaging experience.

In addition, Facebook announced that it will roll out more than 10 new features to its Instagram and Messenger users. A new vanish mode has been introduced, which allows users to set messages to automatically disappear after they’re seen.

To make it clear for those who use one of the two apps or both, the main change is that people using the Messenger app can now reach those on Instagram without needing to download a new app, and vice versa. Furthermore, you can choose where you want to receive messages and calls, like in your chats, in your message requests, or not at all.

Several Messenger features have been confirmed for Instagram, but they might not be available starting today: Watch Together, Selfie Stickers, Chat Colors, Custom Emoji Reactions, Forwarding, Animated Message Effects, Message Controls, Replies, and Vanish Mode.

Questions & Answers

Q.

Can Instagram users choose not to use the new messaging features?

A.

Yes, if you use Instagram, you can decide whether or not to update your app to benefit from the new messaging experience. The article states this is an optional update for users.

Q.

What is the primary benefit for users from this merger?

A.

The main benefit is cross-app messaging, allowing Messenger users to reach Instagram users and vice versa without needing to download another app. This aims to reduce confusion about which app friends are using.

Q.

Which new features are being introduced to Instagram as part of this update?

A.

Instagram will receive more than 10 new features from Messenger, including Watch Together, Selfie Stickers, Chat Colors, Custom Emoji Reactions, and Vanish Mode. However, these may not all be available immediately.

Reader pulse

Is Facebook's Messenger/Instagram merge a smart move?

18,541 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready