Explore Thai Culture in Style: Vans Nonthaburian Concept Store Opens in Central Westgate, Thailand
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Vans has proudly reopened its renovated store at Central Westgate in Nonthaburi, Thailand, introducing a unique retail concept heavily influenced by the region’s rich cultural heritage.
This innovative project was realized in conjunction with Thai artist Songsin Tiewsomboon. The store skillfully weaves together elements of local art, music, and skateboarding, offering visitors an immersive experience that goes beyond a typical retail establishment.
A Fresh Retail Concept
The principal aim of this endeavor is to showcase an expanded offering of Vans footwear, apparel, and accessories. In addition, the store presents exclusive items available only at the Central Westgate location, including the unique Faded Black Souvenir Collection.
The retail concept, coined as ‘Nonthaburian’, draws heavily from Songsin’s birthplace, Nonthaburi. Local landmarks and symbols, such as the Chao Phraya River, fruit orchards, and traditional pottery, are all reimagined within the store. Furthermore, the presence of Firehead, a character from Songsin’s graphic novel ‘Beansprout & Firehead’, adds a distinctive touch to the overall retail concept.
Invitation to Experience Local Culture
Thai Outdoor Group, the distributor of Vans in Thailand, extends a warm invitation to visitors to come and experience the first Vans Select Store in Southeast Asia. The ‘Nonthaburian’ concept offers a unique intersection of local culture, creativity, and Vans’ ‘Off The Wall’ spirit, promising a distinct and immersive retail experience.
Questions & Answers
What is the ‘Nonthaburian’ concept?
The ‘Nonthaburian’ concept is a unique retail theme, which integrates local cultural symbols and landmarks of Nonthaburi, reinterpreted within the store’s design and offerings.
What special features does the Vans store at Central Westgate offer?
The Vans store offers an expanded range of footwear, apparel, and accessories, including exclusive items only available at this location. It also provides an immersive experience, combining local art, music, and skateboarding.
Who is the Thai artist that collaborated on this project?
The artist involved in this project is Songsin Tiewsomboon. His work on the ‘Nonthaburian’ concept and the incorporation of his graphic novel character Firehead are notable aspects of the store’s design.