Skip to content
General

EU may force Apple to allow app side-loading

By Minjun Park
2 min read
Apple Subscription scaled
Apple Subscription scaled
In this article (5)

Apple has been in some hot water around the world for a while now, regarding its monopolistic practices in the App Store (not to even mention the whole right-to-repair movement).

The inability for mobile developers to offer iOS apps anywhere outside the official App Store has been a long-standing issue and the cause for many a lawsuit so far. Now, Reuters reports Apple has received a special warning by Margrethe Vestager, who is both Tech Chief and Executive Vice President of the European Commission.

Vestager has accused Apple of “using privacy and security concerns to fend off the competition on its App Store,” which is the driving reason the company cites for forcing all developers to publish through the App Store, where Apple can approve or reject them, and levy the 30% commission fee from one and all (Apple has since loosened up a bit in that regard, to its credit).

Apart from the official warning to Apple last Friday, since 2020, Vestager has also been working on implementing a new Digital Markets Act (DMA), which is a set of rules meant to force Apple into allowing the side-loading of apps from outside Apple’s native App Store onto iOS devices, be that from external app stores or downloaded straight from the web.

While Tim Cook rejected the idea at a public speech in June, saying that this would destroy the privacy and security of the iPhone ecosystem, Vestager agreed about the importance of security but claimed that the argument is not necessarily always relevant.

The important thing here is, of course, that it’s not a shield against competition because I think customers will give up neither security nor privacy if they use another app store or if they sideload… I think privacy and security is of paramount importance to everyone.

Vestager’s proposal is open to change, and would have to go through multiple EU countries and lawmakers in order to be finalized and leave Apple legally bound to allow apps outside the App Store within countries in the European Union.

Questions & Answers

Q.

What is the main reason Apple gives for requiring all apps to go through its App Store?

A.

Apple states that privacy and security concerns are the driving reason for mandating all developers to publish through its App Store. This allows Apple to approve or reject apps and levy a commission fee.

Q.

Who is Margrethe Vestager and what is her role in this situation?

A.

Margrethe Vestager is the Tech Chief and Executive Vice President of the European Commission. She has issued a special warning to Apple and is working on the Digital Markets Act to force the company to allow app side-loading.

Q.

What is Apple's CEO Tim Cook's view on allowing app side-loading?

A.

Tim Cook has rejected the idea, stating publicly in June that it would destroy the privacy and security of the iPhone ecosystem. He believes it poses significant risks.

Q.

What is the Digital Markets Act and what would it aim to achieve?

A.

The Digital Markets Act is a set of proposed rules currently being developed by Vestager. It aims to legally bind Apple to allow the side-loading of apps from outside its native App Store onto iOS devices within EU countries.

Reader pulse

Will Apple be forced to allow side-loading?

22,541 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready