Ethan Allen opens in Taiwan, Cambodia
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US interior-design house Ethan Allen has opened new outlets in Taipei and Cambodia as it seeks to expand its international footprint as well as its domestic network.
Ethan Allen Interiors is an interior-design company which manufactures and retails quality home furnishings through a network of 300 stores worldwide and online.
Besides the Taiwan and Cambodian outlets, Ethen Allen has recently opened a store in Azerbaijan and four more in the US.
During the 2020 fiscal year the company says it will open multiple new US outlets and expand further abroad, without revealing the specific markets.
“The repositioning of our retail network is done with two primary goals: to expand our reach to more customers, giving them the opportunity to collaborate with our interior designers; and to highlight our quality, craftsmanship and incredible diversity of style, the pillars that define Ethan Allen,” said chairman and CEO Farooq Kathwari.
In addition to its vertically integrated furniture-manufacturing and logistics operation – Ethan Allen currently makes 75 per cent of its products in its North American workshops – the company has a team of more than 1500 interior-design professionals.
In line with its “classic design, modern perspective” ethos, the company has refreshed 70 per cent of its product line over the past three years.
Questions & Answers
Q.What percentage of Ethan Allen's products are manufactured in North America?
What percentage of Ethan Allen's products are manufactured in North America?
Ethan Allen currently manufactures 75 per cent of its products in its North American workshops. This highlights its vertically integrated furniture-manufacturing and logistics operation as mentioned in the article.
Q.What are the company's main goals behind repositioning its retail network?
What are the company's main goals behind repositioning its retail network?
The primary goals are to expand reach to more customers, allowing them to collaborate with interior designers, and to highlight the company's quality, craftsmanship, and diverse style. These objectives guide their strategic retail decisions.
Q.How many interior-design professionals does Ethan Allen employ globally?
How many interior-design professionals does Ethan Allen employ globally?
The company employs a team of more than 1500 interior-design professionals. These experts are available to customers, complementing the retail experience as part of their service offering.
Q.Which other new international markets have recently seen an Ethan Allen store opening?
Which other new international markets have recently seen an Ethan Allen store opening?
Besides the new outlets in Taiwan and Cambodia, Ethan Allen has recently opened a store in Azerbaijan. This forms part of their broader international expansion strategy.
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