Estee Lauder Singapore unveils new Ion Orchard store
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Estee Lauder Singapore has reopened its store in the Ion Orchard shopping center with a completely new design. Located in the mall’s Basement Level 1, the Estee Lauder Ion Orchard store features a contemporary look, with blue navy wall and platinum elements.
A digital screen is installed in front of the store, featuring images of the brand’s bestsellers, such as Advanced Night Repair or Pure Color Envy and Double Wear.
“This new home offers a unique and elevated high-touch approach that has been paired with the latest innovations to meet our customers’ changing needs, to deliver the ultimate Estee Lauder experience,” said Christine Goh, brand GM of Estee Lauder Singapore.
Storehouse’s interactive makeup ‘play tables’ for customers to engage while shopping.
Customers can learn about Estee Lauder’s products by scanning QR codes or having exclusive one-on-one consultations. Personalized and gifting services are also available at the store.
Questions & Answers
Q.What new features are available for customers in the revamped Estee Lauder store?
What new features are available for customers in the revamped Estee Lauder store?
Customers can use interactive makeup 'play tables' and scan QR codes to learn about products. One-on-one consultations, as well as personalised and gifting services, are also provided.
Q.Which specific products are highlighted on the digital screen outside the store?
Which specific products are highlighted on the digital screen outside the store?
The digital screen displays images of the brand's bestsellers. These include popular items like Advanced Night Repair, Pure Color Envy, and Double Wear, showing key product lines.
Q.How did Estee Lauder Singapore's brand GM describe the new store's approach?
How did Estee Lauder Singapore's brand GM describe the new store's approach?
Christine Goh, the brand GM, stated the new store offers a unique and elevated high-touch approach. This is combined with the latest innovations to meet evolving customer needs and deliver an ultimate experience.
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