Estee Lauder Singapore unveils new Ion Orchard store

Estee Lauder Singapore has reopened its store in the Ion Orchard shopping center with a completely new design. Located in the mall’s Basement Level 1, the Estee Lauder Ion Orchard store features a contemporary look, with blue navy wall and platinum elements.

A digital screen is installed in front of the store, featuring images of the brand’s bestsellers, such as Advanced Night Repair or Pure Color Envy and Double Wear.

“This new home offers a unique and elevated high-touch approach that has been paired with the latest innovations to meet our customers’ changing needs, to deliver the ultimate Estee Lauder experience,” said Christine Goh, brand GM of Estee Lauder Singapore.

Storehouse’s interactive makeup ‘play tables’ for customers to engage while shopping.

Customers can learn about Estee Lauder’s products by scanning QR codes or having exclusive one-on-one consultations. Personalized and gifting services are also available at the store.