Estee Lauder Singapore unveils new Ion Orchard store

Jul 21, 2020Updated Jun 4, 20251 min read

Estee Lauder Singapore has reopened its store in the Ion Orchard shopping center with a completely new design. Located in the mall’s Basement Level 1, the Estee Lauder Ion Orchard store features a contemporary look, with blue navy wall and platinum elements.

A digital screen is installed in front of the store, featuring images of the brand’s bestsellers, such as Advanced Night Repair or Pure Color Envy and Double Wear.

“This new home offers a unique and elevated high-touch approach that has been paired with the latest innovations to meet our customers’ changing needs, to deliver the ultimate Estee Lauder experience,” said Christine Goh, brand GM of Estee Lauder Singapore.

Storehouse’s interactive makeup ‘play tables’ for customers to engage while shopping.

Customers can learn about Estee Lauder’s products by scanning QR codes or having exclusive one-on-one consultations. Personalized and gifting services are also available at the store.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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