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Fashion

Estee Lauder Companies sales rises

By Maria SantosChina
1 min read
Estee Lauder Haitang Bay Flagship Store
Estee Lauder Haitang Bay Flagship Store
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Led by double-digit growth in China and Hong Kong, Asia/Pacific sales increased sharply for Estee Lauder Companies for its first quarter to the end of September.

It says the higher sales in China reflected strong gains for every brand except designer fragrances. Estee Lauder, Mac, La Mer, Tom Ford and Jo Malone led the sales growth.

Sales benefitted, in part, from continued demand for makeup products, an acceleration in skincare sales and targeted expansion of consumer reach.

Hong Kong’s increased sales reflected solid domestic growth and a rise in tourism. Growth was primarily driven by Estée Lauder, La Mer and Mac.

Operating performance was lower in Japan.

Overall, the company achieved net sales of $3.27 billion, up 14 per cent on the same period last year.

Incremental sales from the company’s acquisitions of Becca and Too Faced contributed about four points of reported sales growth. Net earnings rose 45 per cent to $427 million.

“Building on the global momentum of the past fiscal year, we benefitted from continued acceleration in China, Hong Kong, travel retail and global online, strength in several developed and emerging markets in Europe, and incremental sales from Becca and Too Faced,” says president/CEO Fabrizio Freda.

“Our online and travel-retail channels and most luxury and mid-sized brands posted double-digit sales gains.”

Questions & Answers

Q.

Which specific product categories contributed to the overall sales growth reported by Estee Lauder Companies?

A.

Sales growth was partly driven by continued demand for makeup products and an acceleration in skincare sales. The company also mentioned targeted expansion of consumer reach as a contributing factor.

Q.

How significant was the contribution of recent acquisitions to Estee Lauder Companies' sales growth?

A.

The incremental sales from the acquisitions of Becca and Too Faced contributed approximately four points to the reported sales growth. This indicates a measurable impact on the overall performance.

Q.

Beyond China and Hong Kong, which other regions or channels showed strong performance?

A.

The company also benefited from continued acceleration in travel retail and global online channels. Also, several developed and emerging markets in Europe demonstrated strength.

Q.

What was the total net sales figure and net earnings increase for the reported period?

A.

the company achieved net sales of $3.27 billion for the quarter, marking a 14 per cent increase on the same period last year. Net earnings rose by 45 per cent to $427 million.

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