Esprit shares shrinks after earning decrease

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After another profit warning, the Esprit share price tanked to just US 25 cents yesterday.
The ever-shrinking, one-time fashion giant has delivered more bad news to beleaguered shareholders with an “update on profit warning” foretelling even greater losses this year.
In June, Esprit said it expected a loss of HK$2.2 billion (US$280 million) based on write-downs, market exit costs – and a continuation of falling sales as customers turned their back on its overpriced product and off-point designs.
Now the company says a preliminary review of accounts shows a loss before interest and tax of about HK$2.25 billion – loosely in line with its June projection – and a further HK$328 million write-down relating to taxation in Germany as a result of continually declining sales. That takes the projected loss out to $2.55 billion, (US$324.9 million).
The news further battered the ailing retailer’s share price in Hong Kong trading this morning. It fell to just $1.99, a far cry from 52-week peak of $4.93, let alone the $15.86 of five years ago. The company’s market capitalisation now is just $3.9 billion (US$496.9 million).
Final audited results for this year will be released next month.
In June, Esprit said just over half of its projected loss results from non-cash items and one-off costs due to store closures, including the axing of its Australia-New Zealand business. It expected to post an operating loss as high as $950 million due to plummeting sales, commenting that a “decline of customer traffic” to its brick-and-mortar stores was higher than it expected.
Questions & Answers
Q.What is the primary reason Esprit is experiencing increased losses?
What is the primary reason Esprit is experiencing increased losses?
The company attributes its losses to write-downs, costs from market exits, and continued falling sales. Customers are reportedly turning away from what they perceive as overpriced products and off-point designs.
Q.How does the latest projected loss compare to the figure Esprit announced in June?
How does the latest projected loss compare to the figure Esprit announced in June?
The latest projected loss is approximately HK$2.55 billion. This is higher than the HK$2.2 billion loss initially projected in June, due to an additional write-down related to taxation.
Q.What is the current market capitalisation of Esprit, and how has its share price changed recently?
What is the current market capitalisation of Esprit, and how has its share price changed recently?
Esprit's market capitalisation is now HK$3.9 billion. The share price fell to HK$1.99 in Hong Kong trading, a significant drop from its 52-week peak of HK$4.93 and HK$15.86 five years ago.