Eslite China makes debut in Suzhou
In this article (5)
Taiwanese bookstore operator Eslite Corporation has opened its first shop in Mainland China.
The Eslite China store has opened in Suzhou in a high profile event featuring some of China’s most famous writers and artists, including Lin Hwai-min.
Eslite has opened two stores in Hong Kong, redefining the nature of the bookshop in the territory.
Featuring prominently in the store – which merges art and books with exhibitions and curated collections of gift lines, is a painting by Cai Guo-Qiang in Taipei in 2009, titled Day and Night.
The Eslite Corporation operates 43 retail bookstores in Taiwan. The Chinese store is its third overseas.
Despite the brand being new to the mainland, there is a surprisingly high level of local awareness, in part due to Chinese visiting the Hong Kong flagship stores.
Questions & Answers
Q.Which city in Mainland China has Eslite chosen for its first store?
Which city in Mainland China has Eslite chosen for its first store?
The Taiwanese bookstore operator Eslite Corporation has opened its first store in Suzhou, marking its debut in Mainland China. The opening event featured prominent Chinese writers and artists.
Q.How many overseas stores does Eslite now operate in total?
How many overseas stores does Eslite now operate in total?
The new store in Suzhou is Eslite's third overseas location. Previously, the company had opened two stores in Hong Kong. It also operates 43 retail bookstores in Taiwan.
Q.What kind of features are prominent in the new Eslite China store?
What kind of features are prominent in the new Eslite China store?
The Suzhou store merges art and books, featuring exhibitions and curated gift lines. A painting by Cai Guo-Qiang from 2009, titled Day and Night, is prominently displayed within the store.
Q.Why does Eslite have a high level of local awareness in Mainland China despite being a new brand there?
Why does Eslite have a high level of local awareness in Mainland China despite being a new brand there?
The article states that local awareness is surprisingly high, partly because Chinese customers have previously visited Eslite's flagship stores located in Hong Kong, familiarising them with the brand.
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