Ermanno Scervino opened store in Chinese Hangzhou
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Italian fashion house Ermanno Scervino is launching a new boutique in Chinese Hangzhou. The 140sqm store, located inside the Hangzhou Tower shopping centre, houses the brand’s womenswear and menswear pret-a-porter and accessories collections. Its interior design follows the style of the maison’s flagship store inaugurated in Florence last June, with large surfaces featuring industrial concrete flooring and concrete wall finishing punctuated by inlaid and laminated gold frames. The store showcases wooden furnishings with stucco decorations and retro-inspired details.
“The growth and development of our brand in Far East has been proceeding systematically and consistently since a few years now,” said Ermanno Scervino Group CEO Toni Scervino.
“After Shanghai and our recent opening in Hong Kong, Hangzhou is now a further step forward. The Chinese clientele is proving more and more its passion for the tailoring and Made in Italy proposal of our Maison. In collaboration with our partner Riqing we are therefore working to be more and more present on the territory”.
Questions & Answers
Q.What items will the new Ermanno Scervino store in Hangzhou offer to customers?
What items will the new Ermanno Scervino store in Hangzhou offer to customers?
The new boutique will house the brand's womenswear and menswear ready-to-wear collections, along with various accessories.
Q.How does the interior design of the new Hangzhou store compare to other Ermanno Scervino locations?
How does the interior design of the new Hangzhou store compare to other Ermanno Scervino locations?
Its interior design mirrors that of the maison's flagship store, which opened in Florence last June, featuring industrial concrete with gold accents.
Q.What is Ermanno Scervino's strategy for expansion in the Far East region?
What is Ermanno Scervino's strategy for expansion in the Far East region?
The brand is systematically and consistently growing in the Far East, with Hangzhou being a further step after previous openings in Shanghai and Hong Kong.
Q.Who is Ermanno Scervino collaborating with to strengthen its presence in China?
Who is Ermanno Scervino collaborating with to strengthen its presence in China?
The brand is working in collaboration with its partner Riqing to become more present within the Chinese market.
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