Fashion
Italian fashion house Ermanno Scervino is launching a new boutique in Chinese Hangzhou. The 140sqm store, located inside the Hangzhou Tower shopping centre, houses the brand’s womenswear and menswear pret-a-porter and accessories collections. Its interior design follows the style of the maison’s flagship store inaugurated in Florence last June, with large surfaces featuring industrial concrete flooring and concrete wall finishing punctuated by inlaid and laminated gold frames. The store showcases wooden furnishings with stucco decorations and retro-inspired details.
“The growth and development of our brand in Far East has been proceeding systematically and consistently since a few years now,” said Ermanno Scervino Group CEO Toni Scervino.
“After Shanghai and our recent opening in Hong Kong, Hangzhou is now a further step forward. The Chinese clientele is proving more and more its passion for the tailoring and Made in Italy proposal of our Maison. In collaboration with our partner Riqing we are therefore working to be more and more present on the territory”.
