Eres brings French style to Asia
In this article (5)
French luxury brand Eres has opened its first boutique store in Asia – at the Four Seasons Hotel Singapore.
It is the 43rd boutique worldwide for the brand, founded in 1968 and known for its graphic swimsuits in bold colours, and form-enhancing lingerie.
In Orchard Boulevard, the 484 sqft (44.96 sqm) store is featuring the latest spring/summer swim and lingerie collection, with prices ranging from S$125 (US$90.48) to S$700.
Eres has until now focused on markets in Europe and the US.
Questions & Answers
Q.Which market region has Eres previously concentrated its retail efforts on?
Which market region has Eres previously concentrated its retail efforts on?
Until this new opening, the French luxury brand Eres had primarily focused its retail operations on markets located in Europe and the United States. This is a new geographic strategy for the company.
Q.What kind of products does Eres typically sell in its boutiques?
What kind of products does Eres typically sell in its boutiques?
Eres is known for offering graphic swimsuits in bold colours, alongside its range of form-enhancing lingerie. The new Singapore store features items from its latest spring/summer collection.
Q.What is the size of the new Eres boutique in Singapore?
What is the size of the new Eres boutique in Singapore?
The new Eres store in Orchard Boulevard measures 484 square feet, which is equivalent to 44.96 square metres. This is the brand's first boutique located within the Asian market.
Q.What is the price range for items currently sold at the new Singapore store?
What is the price range for items currently sold at the new Singapore store?
Products currently available at the new Eres boutique in Singapore are priced from S$125 up to S$700. This converts to approximately US$90.48 at the lower end of the range.
Reader pulse
Is Eres' Singapore debut a smart move?
24,197 votes so far