Eraman and AirAsia’s Ourshop.com announce partnership to transform travel retailing in Malaysia
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Duty-free operator Eraman Malaysia and AirAsia-controlled online retailer Ourshop have entered into a major new partnership. It allows travelers to collect products pre-booked on Ourshop.com at a dedicated pick-up point, located at the Eraman duty-free outlet in klia2 at Kuala Lumpur International Airport.
Owned by airport operator Malaysia Airports, Eraman is Malaysia’s largest airport travel retailer. It operates more than 50 shops and F&B outlets at airports including Kuala Lumpur International, Kuching, Kota Kinabalu, Penang, Langkawi and Labuan.
Ourshop, launched in July last year, is AirAsia’s online marketplace offering a wide selection of products from duty free, high street and local retailers from across the world.
The partnership has the added benefit of allowing access to passenger trends and travelers’ departing and arrival destinations, enabling more precise marketing and product selection.
Travelers purchasing products on ourshop.com can earn AirAsia BIG Points, which can be used to redeem free flights on airasia.com. AirAsia said it was thereby creating a “cycle of value”, as the more miles traveled or items bought, the more travelers earn points.
AirAsia added that passengers can enjoy the peace of mind that they are purchasing from an official retailer or brand directly, thus removing any doubt of product authenticity that it says has plagued e-commerce traditionally.
“This initiative is very timely as we have just undergone a brand refresh exercise,”
Eraman General Manager Zulhikam Ahmad said his company is thrilled to be part of the Trinity collaboration with parent company Malaysia Airports and Ourshop. “This initiative is very timely as we have just undergone a brand refresh exercise,” he said. “We fully understand that e-commerce is fast becoming significant in the travel retail and duty-free market space.
“Hence, Eraman is embarking on this journey to ensure we too do not miss out on providing the convenience and keeping up with the trends.”
Malaysia Airports Senior General Manager Mohammad Nazli Abdul Aziz commented: “The partnership between the nation’s key players in the travel retail industry will undoubtedly elevate the shopping experience for all travelers passing through our doors.
“This is just a taste of the many exciting activities and initiatives that we have lined up as part of Malaysia Airports’ Commercial Reset strategy.
“We want to bring excitement and joy to our guests when they are at the airport; and in doing so, we hope to change the traditional perceptions of the airport as a mere hub for connectivity, becoming also a place to enjoy the vast retail offerings available – both at our airports and now digitally.”
Ourshop General Manager Hassan Choudhury said: “What used to be a 20-minute shopping experience as travelers rush to their boarding gates is now 365 days of shopping indulgence.
“I want to thank Eraman for exploring this unique online shopping experience for travelers with us. We look forward to sharing incredible success together.”
Questions & Answers
Q.Which airport is the dedicated pick-up point located in for products pre-booked on Ourshop.com?
Which airport is the dedicated pick-up point located in for products pre-booked on Ourshop.com?
The dedicated pick-up point for products pre-booked on Ourshop.com is located at the Eraman duty-free outlet in klia2 at Kuala Lumpur International Airport. This allows travellers to collect their purchases conveniently before their flights.
Q.What is Ourshop.com and when was it launched?
What is Ourshop.com and when was it launched?
Ourshop.com is AirAsia’s online marketplace, offering a wide selection of products from duty-free, high street, and local retailers globally. It was launched in July last year, providing a new way for travellers to shop.
Q.How does this partnership benefit customers who are members of the AirAsia loyalty programme?
How does this partnership benefit customers who are members of the AirAsia loyalty programme?
Travellers purchasing products on ourshop.com can earn AirAsia BIG Points. These points can then be used to redeem free flights on airasia.com, creating a cycle of value for frequent AirAsia passengers.
Q.What strategic goal does this partnership support for Malaysia Airports?
What strategic goal does this partnership support for Malaysia Airports?
This partnership is part of Malaysia Airports’ Commercial Reset strategy, aiming to elevate the shopping experience for travellers. They want to change perceptions of the airport from a mere hub to a place offering vast retail options, both physical and digital.
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