Epiphany Cafe plans to invade Asia
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A rural New Zealand donut maker is set to expand into Asia, initially targeting the Philippines, Indonesia, Malaysia and Singapore.
Epiphany Cafe started just two years ago as a single family-owned store in the Waikato city of Hamilton, in the heart of New Zealand’s largest dairy-farming region. Since then it has expanded to five stores in Auckland and Hamilton under a franchise model it is now looking at expanding into other New Zealand towns and cities before heading offshore.
“We believe there is a need we can fulfil in Asia,” GM for sales and marketing, Suzanne Gaier, said in an interview published on Stuff.co.nz.
Gaier hopes to have the first Asian stores operating within 12 to 24 months.
“Our idea is also to bring our core staff members from New Zealand into Asia and inject Kiwiana that way too. The whole idea is to take our Kiwi brand over there and be the Fonterra of sweet treats… as well as provide Kiwi expats with a little slice of home.”
Epiphany Cafe developed its donut recipe over six months and now boasts 29 flavours regularly rotated.
Questions & Answers
Q.What is the initial expansion strategy for Epiphany Cafe within New Zealand?
What is the initial expansion strategy for Epiphany Cafe within New Zealand?
Before expanding internationally, Epiphany Cafe plans to open more stores in other towns and cities across New Zealand. They are currently operating five stores in Auckland and Hamilton.
Q.What is the expected timeframe for Epiphany Cafe's first Asian stores to open?
What is the expected timeframe for Epiphany Cafe's first Asian stores to open?
Suzanne Gaier, GM for sales and marketing, hopes the initial stores in Asia will be operational within the next 12 to 24 months. This is their first international venture.
Q.How does Epiphany Cafe intend to maintain its brand identity in its new Asian markets?
How does Epiphany Cafe intend to maintain its brand identity in its new Asian markets?
The company plans to inject 'Kiwiana' into its Asian operations by bringing core staff members from New Zealand. This approach aims to replicate their established brand experience abroad.