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Emperor Watch & Jewellery sales slowing down in Hong Kong, Macau

By Minjun Park
2 min read
Emperor Watch & Jewellery sales slowing down in Hong Kong, Macau
In this article (5)

Emperor Watch & Jewellery sales rose strongly in Hong Kong and Macau last year, due to a rebound in tourism in the first half and the opening of new stores.

Hong Kong remained the group’s core market, with sales there up 19.6 per cent. In Macau, sales rose 224 per cent, according to the company’s latest results.

Adjusted net profit of $269 million represented a 68.1 per cent improvement over the preceding year.

Emperor Watch & Jewellery sales in Singapore and Mainland China were broadly stable year on year.

The company ended the year with 95 stores, a net gain of 15. Six of the new stores were jewellery shops opened in Hong Kong, all in shopping malls with heavy foot traffic, such as Telford Plaza I in Kowloon Bay, APM in Kwun Tong and Mostown in Ma On Shan.

In Malaysia, the company opened its first store, a 2000sqft site in Pavilion Kuala Lumpur.

Sales of watches grew 13.1 per cent to HK$3.664 billion, accounting for 77.6 per cent of group sales. Jewellery sales rose by 25.5 per cent to $1.058 billion, thanks to an expanded store network and greater marketing activity.

In its results, Emperor Watch & Jewellery described last year as one “of contrasts”.

“The first half of the year was marked by encouraging growth for the luxury consumption market in general. However, this growth was not sustained and the second half was punctuated by a fall-off in market sentiment in the shadow of a prolonged Sino-US trade dispute.”

It said the macro-economic headwinds such as the trade dispute, a cooling Chinese economy and swings in currencies present “formidable business challenges in the near term”.

“Over the past decades, the group has witnessed many ups and downs, and has emerged stronger after each cycle. As such, the group will continue to execute responsive and flexible strategies while fine-tuning its priorities to stay competitive. The group will also strive to optimise its cost structures across each level of business and remain vigilant regarding uncertainties on the horizon.”

Questions & Answers

Q.

What specifically caused the strong sales growth for Emperor Watch & Jewellery in Hong Kong and Macau last year?

A.

Strong sales growth in Hong Kong and Macau was attributed to a rebound in tourism during the first half of the year and the opening of new stores. These factors contributed to significant increases in both markets.

Q.

How did the sales performance in Singapore and Mainland China compare to the company's results in Hong Kong and Macau?

A.

While Hong Kong and Macau saw strong sales increases, Emperor Watch & Jewellery sales in Singapore and Mainland China were broadly stable year on year. These markets did not experience the same growth.

Q.

What is the company's outlook on the near-term business challenges it faces?

A.

The company views macro-economic headwinds, such as the Sino-US trade dispute, a cooling Chinese economy, and currency swings, as formidable business challenges in the near term. It plans to execute flexible strategies.

Q.

What was the main reason for the increased sales of jewellery last year?

A.

Jewellery sales rose due to an expanded store network and greater marketing activity. These efforts contributed to the 25.5 per cent increase in jewellery sales, reaching $1.058 billion.

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