Ellie Goulding shoes launch this week

British singer Ellie Goulding will launch a range of shoes this week, in partnership with German footwear retailer Deichmann.

Ellie Goulding shoes go on sale Wednesday March 1, marking the singer’s first foray into fashion.

After racing to the top of the charts with her contribution to the soundtrack of 50 Shades of Grey, she has become one of the UK’s most successful solo artists of the past decade.

Deichmann says her move into shoes demonstrates her feel for the latest trends.

“For me, shoes are an indication of what mood you are in,” Goulding said in a statement. “Launching a collection of my own gives me the opportunity to express my style.

“My collection includes shoes for any occasion – I really can’t decide if I like wearing heels or flats better – I am constantly changing it up.”

Ellie Goulding shoes include sneakers, ethnic sandals, heels, wedges, espadrilles or mules. The ‘Ellie Goulding for Deichmann’ collection is defined by the motto “Rock your Look”. Bright colours, extravagant shapes, individual trims or rock-star studs give the styles a unique look.

The accompanying campaign was shot in London by celebrity photographer Louie Banks, and styling was the task of Cher Coulter, who has already worked with stars such as Rosie Huntington-Whitley, Kirsten Dunst and Demi Moore. The director of the accompanying TV spot was no less than Emil Nava, famous for his creation of music videos for Rihanna, Selena Gomez, Calvin Harris and Ne-Yo.

The collection will be available in selected stores and on the online shop at www.deichmann.com. Styles cost between €19.90 and €34.90. They will be sold in 21 European countries in Deichmann Group stores and online shops.

Deichmann SE, headquartered in Essen, Germany, was founded in 1913 and is still 100 per cent family-owned. The company is a market leader in the European retail shoe trade and employs over 37,300 people worldwide. It has retail stores in Germany, Austria, Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Denmark, Hungary, Italy, Lithuania, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Turkey and the UK.