EleVen by Venus Williams makes Asian debut
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Athletic apparel line EleVen by Venus Williams has partnered with luxury department store Lane Crawford for an exclusive capsule collection.
It is an eight-piece line of elevated sportswear, all items featuring a quick-dry performance fibre with breathability. It is all white as a nod to Venus Williams’ tennis background, and was created to empower women to express their individuality with confidence while exercising.
Available exclusively in Asia, it can be found at Lane Crawford online, or in the Hong Kong, Beijing and Shanghai stores. It is the brand’s debut in the Asian market.
Questions & Answers
Q.Where can customers in Asia buy items from the EleVen by Venus Williams collection?
Where can customers in Asia buy items from the EleVen by Venus Williams collection?
The collection is available exclusively in Asia, found at Lane Crawford online. Shoppers can also purchase items in person at Lane Crawford's physical stores located in Hong Kong, Beijing, and Shanghai.
Q.What is unique about the design and material of this new collection?
What is unique about the design and material of this new collection?
The collection features an eight-piece line of elevated sportswear, all in white, honouring Venus Williams' tennis background. Each item is made with a quick-dry performance fibre, designed for breathability.
Q.What is the purpose or aim behind the design of the collection?
What is the purpose or aim behind the design of the collection?
The collection was created with the intention of empowering women. It aims to help them express their individuality with confidence, particularly while they are exercising.
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