EleVen by Venus Williams makes Asian debut

Oct 17, 2017Updated May 26, 20251 min read

Athletic apparel line EleVen by Venus Williams has partnered with luxury department store Lane Crawford for an exclusive capsule collection.

It is an eight-piece line of elevated sportswear, all items featuring a quick-dry performance fibre with breathability. It is all white as a nod to Venus Williams’ tennis background, and was created to empower women to express their individuality with confidence while exercising.

Available exclusively in Asia, it can be found at Lane Crawford online, or in the Hong Kong, Beijing and Shanghai stores. It is the brand’s debut in the Asian market.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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