Electrolux Gains Competitive Edge with New Apac Head, Dyson Prodigy Bernard Chong
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Bernard Chong has been named the new leader of the Asia-Pacific (APAC) region for Electrolux Group. His tenure will commence from the first day of June. Formerly serving as the president of Greater China at Dyson, Chong proactively oversaw operations and managed a workforce of over a thousand employees.
A New Chapter at Bangkok
With his office in Bangkok, Chong will be rendering reports directly to Yannick Fierling, the CEO of Electrolux Group. “I am pleased to welcome Bernard to our team,” Fierling stated. “Throughout his career, Bernard has demonstrated his ability to build brands and execute successful turnarounds, leveraging his unique approach of merging market insights, data-driven strategy, and unyielding focus. His skills will be of great value to our team. I look forward to seeing him drive the region and working with him.”
Chong possesses a diverse and rich work history, having held several senior leadership positions across Asia and Europe. His experience spans various markets, including Southeast Asia, Portugal, and Japan. Previously, he has also collaborated with renowned organizations such as Sony Mobile Communications and Nike Southeast Asia.
Recent Developments at Electrolux
In other recent news, Electrolux’s Kelvinator, a seller of electronics and appliances such as refrigerators, air conditioners, and washing machines, was acquired by Indian retailer Reliance Industries last year.
Questions & Answers
Who has been appointed as the new head of the APAC region for Electrolux Group?
Bernard Chong has been appointed as the new head of the APAC region for Electrolux Group.
What are some of the previous organizations that Bernard Chong has worked with?
Bernard Chong has previously worked with Dyson, Sony Mobile Communications, and Nike Southeast Asia.
Who acquired Electrolux’s Kelvinator last year?
Electrolux’s Kelvinator was acquired by Indian retailer Reliance Industries last year.