Ediya Coffee opens 2000th outlet
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South Korea’s Ediya Coffee says it is the first Korean cafe chain to open its 2000th store.
The milestone comes just 15 years since the brand was founded in 2001.
Only last year did the chain open its 1500th store, demonstrating the rapid pace of the business’ expansion despite the crowded nature of the domestic cafe sector.
“Our 2000th shop was opened in Singal in Yongin, Gyeonggi Province,” the company said.
Market watchers credit the chain’s rapid growth to its low prices relative to rival brands like US-based Starbucks and Italy’s Pascucci.
“We thought we would achieve the 2000 mark in the second half of 2017, but it came sooner than expected,” a company spokesman said.
Questions & Answers
Q.What is the key factor credited for Ediya Coffee's fast expansion?
What is the key factor credited for Ediya Coffee's fast expansion?
Market watchers believe the chain’s rapid growth is primarily due to its low prices. These prices are significantly lower compared to those offered by its main competitors, such as US-based Starbucks and Italy’s Pascucci.
Q.When was Ediya Coffee founded and how quickly has it grown?
When was Ediya Coffee founded and how quickly has it grown?
The brand was established in 2001, making it 15 years old. It has demonstrated very rapid growth, having opened its 1500th store only last year and now reaching 2000 outlets.
Q.Where is Ediya Coffee's 2000th store located?
Where is Ediya Coffee's 2000th store located?
The 2000th shop in the chain was opened in Singal. This location is situated within Yongin, which is a city in Gyeonggi Province, South Korea.
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