Ecoalf opens first Japanese flagship
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Spanish fashion brand Ecoalf has opened its first Japanese flagship store, in Tokyo.
Located in Shibuya district, the Ecoalf store spans two floors and offers a wide selection of products including the label’s latest collection.
Designed by Japanese architect Yohei Sakamaki, the store features a sustainability concept ‘Sharing Ecology’, using natural materials such as Japanese bamboo, stone and sand. Interior features include a giant rock named “Date-Kanmuri-Ishi” and wooden panels to create a warm yet modern ambiance.
A black staircase leads customers to the upper floor which is dedicated to #Actnows, a monthly event held by the brand to raise awareness of sustainability issues.
“Our aim is to raise awareness of the need to protect the planet and we will continue to accelerate this message,” said Javier Goyenechem, president and founder of Ecoalf.
Questions & Answers
Q.Which area of Tokyo is the new Ecoalf store located in?
Which area of Tokyo is the new Ecoalf store located in?
The new Ecoalf store is situated in the Shibuya district of Tokyo. This location is home to the brand's first Japanese flagship, which occupies two floors and shows their latest collection alongside other products.
Q.What is the name of the sustainability concept used for the store's design?
What is the name of the sustainability concept used for the store's design?
The store's design incorporates a sustainability concept called 'Sharing Ecology'. This approach uses natural materials like Japanese bamboo, stone, and sand to create its interior, reflecting Ecoalf's environmental commitment.
Q.What is the purpose of the #Actnows event held at the store?
What is the purpose of the #Actnows event held at the store?
The #Actnows event is a monthly initiative by Ecoalf dedicated to raising awareness about sustainability issues. It takes place on the upper floor of the store, aligning with the brand's mission to protect the planet.
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