Ecoalf opens first Japanese flagship

Spanish fashion brand Ecoalf has opened its first Japanese flagship store, in Tokyo.

Located in Shibuya district, the Ecoalf store spans two floors and offers a wide selection of products including the label’s latest collection.

Designed by Japanese architect Yohei Sakamaki, the store features a sustainability concept ‘Sharing Ecology’, using natural materials such as Japanese bamboo, stone and sand. Interior features include a giant rock named “Date-Kanmuri-Ishi” and wooden panels to create a warm yet modern ambiance.

A black staircase leads customers to the upper floor which is dedicated to #Actnows, a monthly event held by the brand to raise awareness of sustainability issues.

“Our aim is to raise awareness of the need to protect the planet and we will continue to accelerate this message,” said Javier Goyenechem, president and founder of Ecoalf.