Ecco is heading back to the Philippines
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Danish footwear brand Ecco is returning to the Philippines through a shop-in-shop concept at SM malls.
The brand has launched spaces at SM Store Makati, SM Store Mall of Asia, and SM Megamall’s third floor Bridgeway Building. The openings are part of the label’s strategy to continue its expansion in the territory as more shop-in-shop formats and eventually, concept stores at select SM malls are being planned.
Ecco operates in 87 countries at 2989 shops and shop-in-shops and 15,000 sales points globally. It remains one of the only major international shoe manufacturers to own and manage every step of the shoemaking process.
Questions & Answers
Q.Which SM malls will host Ecco's new shop-in-shop locations in the Philippines?
Which SM malls will host Ecco's new shop-in-shop locations in the Philippines?
Ecco has launched shop-in-shop spaces at SM Store Makati, SM Store Mall of Asia, and SM Megamall's third-floor Bridgeway Building. These initial locations mark the brand's return to the territory.
Q.What is Ecco's long-term expansion strategy for the Philippines?
What is Ecco's long-term expansion strategy for the Philippines?
The brand plans to continue its expansion with more shop-in-shop formats. Eventually, Ecco intends to open dedicated concept stores at select SM malls across the country, building on its initial launch.
Q.How does Ecco's manufacturing process differ from other major international shoe manufacturers?
How does Ecco's manufacturing process differ from other major international shoe manufacturers?
Ecco is notable as one of the few major international shoe manufacturers that owns and directly manages every single step of its shoemaking process. This integrated approach is a key characteristic of their operations.
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