Eatigo Hong Kong aims to double its reach within the next year
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Restaurant table-filler app Eatigo is set to double the user numbers and outlets it represents over the next year.
The restaurant reservation platform helps restaurants fill up empty tables by offering discounts to diners at different times of the day through its mobile app.
Eatigo operates in Hong Kong, Thailand, Singapore, Malaysia, the Philippines and Indonesia. In Hong Kong it already has more than 1 million users and represents more than 1000 restaurants.
“We’re trying to drive sustainable traffic to restaurants outside lunch and dinner time by introducing different pricing so we can influence customer behavior, something that’s already common in the airline industry,” said Eatigo Hong Kong’s GM Kenneth Liu in an interview with HKTDC publication Hong Kong Means Business.
“On the supply side, we’re trying to get more interesting selections and make it more local, reaching out to the New Territories, Tung Chung and Lantau Island. Even if a customer has a low budget of less than HK$100, we want to offer them something. Our aim is to make Eatigo a frequency app, something that can be used at McDonald’s, Subway, or in local cha chaan tengs [Hong Kong-style cafes]. We want to become more local, more mass market.”
Liu added that the firm plans to add more interesting merchants to their portfolio in the coming year and reach 2 million users by December next year. The firm plans to engage in more creative marketing, potentially using offline roadshows and press conferences to promote the brand. It plans to add more quick-service restaurants and high-end or Michelin-starred restaurants to its platform.
Questions & Answers
Q.What is Eatigo's primary goal for restaurants using its platform?
What is Eatigo's primary goal for restaurants using its platform?
Eatigo aims to drive sustainable traffic to restaurants outside peak lunch and dinner hours. It does this by introducing varying pricing, seeking to influence customer behaviour, similar to practices in the airline industry.
Q.Which specific areas in Hong Kong is Eatigo targeting for expansion?
Which specific areas in Hong Kong is Eatigo targeting for expansion?
Eatigo is actively working to expand its presence to new locations within Hong Kong. They are reaching out to the New Territories, Tung Chung, and Lantau Island to offer more local selections.
Q.What kind of restaurants does Eatigo plan to add to its platform?
What kind of restaurants does Eatigo plan to add to its platform?
Eatigo plans to broaden its restaurant portfolio considerably. It intends to add more quick-service restaurants, high-end establishments, and even Michelin-starred restaurants to its platform.
Q.How does Eatigo plan to increase its user base and restaurant partnerships in Hong Kong?
How does Eatigo plan to increase its user base and restaurant partnerships in Hong Kong?
Eatigo aims to double its user numbers and represented outlets, targeting 2 million users by December next year. This will involve adding more merchants and implementing creative marketing strategies, including offline roadshows and press conferences.