E-Mart to introduce Korean SMEs’ products in Singapore
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Korean retailer E-Mart starts selling products from 16 Korean SME companies in Singapore yesterday.
The move is a part of E-Mart’s plan to take Korean brands into new markets, starting with the winners of the giant retailer’s SME-support project.
The products include Mpac Plus waterproof cases for smartphones and JM Green’s containers for storing food in a refrigerator.
E-Mart will promote the products via both online and offline sales channels across Southeast Asia.
From yesterday until July 22, the products will be sold on Singapore’s largest online shopping mall, Qoo10.
Korea’s Small & Medium Business Corporation has teamed with I’m Startice to sell the products through offline channels as well. A pop-up store will open at Suntec City from July 2 to 8.
E-Mart will also provide consulting services for local buyers that want to sell Korean SME products.
This the third time that E-Mart, a subsidiary of Shinsegae Group, has organised such a project.
Questions & Answers
Q.Which specific products from Korean SMEs are being introduced in Singapore?
Which specific products from Korean SMEs are being introduced in Singapore?
The products include Mpac Plus waterproof cases for smartphones and JM Green’s containers for storing food in a refrigerator. These are among those from the 16 Korean SME companies featured.
Q.How will E-Mart promote these Korean SME products in Singapore?
How will E-Mart promote these Korean SME products in Singapore?
E-Mart will promote the products via both online and offline sales channels across Southeast Asia. Online sales are through Qoo10, and a pop-up store will operate offline at Suntec City.
Q.Is E-Mart's initiative to introduce Korean SME products a new venture for the company?
Is E-Mart's initiative to introduce Korean SME products a new venture for the company?
No, this is not a new venture. The article states that this is the third time E-Mart, a subsidiary of Shinsegae Group, has organised such a project to support SMEs.
Q.What is the duration of the initial online and offline sales period in Singapore?
What is the duration of the initial online and offline sales period in Singapore?
The products will be sold on Qoo10 from yesterday until July 22. The pop-up store at Suntec City will be open from July 2 to 8.
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