E-Mart to tap Saudi Arabia with beauty specialty store
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E-Mart Inc., South Korea’s largest discount chain operator, said Thursday its beauty brand will open a store in Saudi Arabia next year, as the retailer attempts to expand its presence in the overseas market.
The company said it signed an agreement with the Middle Eastern country’s major retail group Fawaz Alhokair to open its beauty store Scentence at a shopping mall operated by the Saudi firm.
The store is likely to open in the Saudi capital city of Riyadh in March next year at the earliest, E-Mart said. It plans to open up to five more stores by 2018.
The South Korean retailer has been pushing to tap deeper into foreign markets after withdrawing its business from China.
This undated photo provided by E-Mart Inc., the operator of South Korea’s largest discount store chain, on Nov. 23, 2017, shows its beauty specialty store at a shopping mall in Goyang, northwest of Seoul.
Questions & Answers
Q.Which retail group is E-Mart partnering with for this expansion into Saudi Arabia?
Which retail group is E-Mart partnering with for this expansion into Saudi Arabia?
E-Mart has signed an agreement with Fawaz Alhokair, a major retail group in Saudi Arabia. This partnership facilitates the opening of E-Mart's beauty store in the Middle Eastern country.
Q.What is the name of the beauty specialty store E-Mart is opening in Saudi Arabia?
What is the name of the beauty specialty store E-Mart is opening in Saudi Arabia?
The beauty specialty store that E-Mart will open in Saudi Arabia is called Scentence. This store will be located at a shopping mall operated by the Saudi partner firm, Fawaz Alhokair.
Q.When is the earliest the first Scentence store expected to open in Saudi Arabia?
When is the earliest the first Scentence store expected to open in Saudi Arabia?
The first Scentence store is expected to open in Saudi Arabia's capital city, Riyadh, in March next year at the earliest. E-Mart aims to open up to five additional stores by 2018.
Q.Why is E-Mart focusing on expanding into overseas markets like Saudi Arabia?
Why is E-Mart focusing on expanding into overseas markets like Saudi Arabia?
E-Mart is pushing to tap deeper into foreign markets as part of a deliberate step after withdrawing its business operations from China. This expansion aims to broaden its international presence.
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