E-commerce upgrade for Benetton
In this article (5)
Benetton Group is upgrading and expanding its e-commerce platforms with new online stores for the Sisley and United Colors of Benetton brands.
Meanwhile, the Italian fashion brand has overhauled its www.benetton.com e-shop to offer customers an increasingly immersive shopping experience. The renewed website is available in seven languages in 24 countries, and features fresh graphics plus an easier browsing experience even on mobile devices.
Its clean design, including a reorganised menu and improved search engine, follows an analysis of buying behaviour and interviews with consumers.
The new e-shop and the further development of e-commerce are an integral part of Benetton Group’s strategy to focus more on an omnichannel approach. It also marks a new phase in the company’s online strategy, as Benetton Group is taking over direct management of the online channel.
Questions & Answers
Q.Which specific brands are receiving new online stores as part of this e-commerce upgrade?
Which specific brands are receiving new online stores as part of this e-commerce upgrade?
The e-commerce platforms are being upgraded and expanded to include new online stores for the Sisley and United Colors of Benetton brands.
Q.What is the primary strategic goal behind Benetton Group's e-commerce developments?
What is the primary strategic goal behind Benetton Group's e-commerce developments?
The e-commerce developments are an integral part of Benetton Group’s strategy to focus more on an omnichannel approach, marking a new phase in their online strategy.
Q.How many countries and languages does the renewed Benetton website support?
How many countries and languages does the renewed Benetton website support?
The renewed www.benetton.com website is available in seven languages and serves customers in 24 different countries.
Q.What has informed the design changes to the updated Benetton e-shop?
What has informed the design changes to the updated Benetton e-shop?
The clean design, reorganised menu, and improved search engine of the new e-shop resulted from an analysis of buying behaviour and consumer interviews.
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