E-Commerce giant Rakuten trains SMEs in Indonesia

Rakuten Belanja Online, the local affiliate of Japanese e-commerce giant Rakuten, seeks to woo Indonesia’s small- and medium-sized enterprises by providing e-commerce courses as part of its growth strategy in Southeast Asia’s largest economy.

Global e-commerce players such as Rakuten are eying Indonesia as a potential market, largely due to the rapid growth the country’s young and affluent middle class.

The online shopping platform earlier this week officiated Southeast Asia’s first Rakuten University program, consisting of a series of courses the company offers to its merchants.