E-Commerce giant Rakuten trains SMEs in Indonesia
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Rakuten Belanja Online, the local affiliate of Japanese e-commerce giant Rakuten, seeks to woo Indonesia’s small- and medium-sized enterprises by providing e-commerce courses as part of its growth strategy in Southeast Asia’s largest economy.
Global e-commerce players such as Rakuten are eying Indonesia as a potential market, largely due to the rapid growth the country’s young and affluent middle class.
The online shopping platform earlier this week officiated Southeast Asia’s first Rakuten University program, consisting of a series of courses the company offers to its merchants.
Questions & Answers
Q.What is Rakuten's main goal in offering e-commerce courses to Indonesian SMEs?
What is Rakuten's main goal in offering e-commerce courses to Indonesian SMEs?
Rakuten aims to attract small and medium-sized enterprises by providing these e-commerce courses. This initiative forms a key part of their growth strategy within Indonesia, which is Southeast Asia's largest economy.
Q.Why is Indonesia considered a promising market for global e-commerce companies like Rakuten?
Why is Indonesia considered a promising market for global e-commerce companies like Rakuten?
Indonesia is seen as a potential market due to the rapid expansion of its young and affluent middle class. This demographic trend makes the country attractive to global e-commerce players looking for growth.
Q.What is the Rakuten University program and where has it been launched?
What is the Rakuten University program and where has it been launched?
The Rakuten University program is a series of courses provided by the company to its merchants. This program was officially launched earlier this week in Southeast Asia, marking its first appearance in the region.