Dyson opens its flagship store in Seoul
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British home appliance maker Dyson Ltd. said Thursday it will open its first flagship store in South Korea this week as the company eyes to expand its sales amid the pandemic.
Dyson Demo Store will open at IFC Mall in western Seoul on Friday, featuring all of Dyson’s products and services. It is the first flagship store to be directly run by Dyson Korea since the Korean unit was established in 2018.
“We want to offer a place where people can explore, test and try Dyson’s full lineup of technology, get advice and support on everything from their first demo store in Korea,” Tomas Centeno, the managing director of Dyson Korea, said. “The demo store will offer ultimate Dyson experience of our full products and services under one roof to choose the right product for you.”
At the 323-square-meter space, Dyson Korea said its employees who were trained by Dyson engineers, called “experts,” will assist consumers in selecting its products from vacuum cleaners to hair appliances.
Centeno said Dyson aims to “grow strongly” in South Korea, saying the country is one of its key markets.
“Koreans are nimble in their approach to tech,” he said. “Not only do they have high interest but are also quick to evaluate new products.”
Last year, Dyson’s vacuum cleaner with an omnidirectional head, the Omni-glide, was launched in South Korea first in the world.
“We will continue to introduce new products, which have never existed before, based on our deep understanding of Korea,” he said.
Questions & Answers
Q.What is the primary purpose of Dyson opening its first flagship store in South Korea?
What is the primary purpose of Dyson opening its first flagship store in South Korea?
Dyson aims to expand its sales in the South Korean market and offer consumers a place to explore, test, and try its full product lineup. The company sees South Korea as a key market where consumers are quick to evaluate new technology.
Q.Which Dyson products and services will be available at the new store?
Which Dyson products and services will be available at the new store?
The Dyson Demo Store will feature all of Dyson’s products and services, ranging from vacuum cleaners to hair appliances. Consumers can receive advice and support from employees trained by Dyson engineers, known as 'experts'.
Q.Has Dyson launched any products in South Korea before they were available elsewhere?
Has Dyson launched any products in South Korea before they were available elsewhere?
Yes, Dyson launched its vacuum cleaner with an omnidirectional head, the Omni-glide, in South Korea first in the world last year. This highlights the country's importance as a market for new product introductions.
Q.When and where will Dyson's first flagship store in South Korea open?
When and where will Dyson's first flagship store in South Korea open?
The Dyson Demo Store will open this week, on Friday, at IFC Mall in western Seoul. It marks the first flagship store to be directly run by Dyson Korea since the unit was established in 2018.
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