Dynafit China appoints retail partner
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Ski, mountaineering and backcountry gear manufacturer Dynafit has announced Blue Ice Adventure as its retailing partner for the Chinese market.
It is part of the Swiss company’s strategy to expand its business in the Asia Pacific region, and it says in a statement that the collaboration is for five years.
In South Korea, K2 was appointed as its retailer in October, the Dynafit also opened an office in Tokyo.
It has plans to expand its exclusive sportswear and skiing gear outlets from 120 to 160 in the next two years.
Dynafit China will showcase its three collections – Vertical Running, Alpine Running and Ultra Running – at the sports business trade show ISPO Beijing, from February 24 to 27.
Questions & Answers
Q.What is the duration of Dynafit's partnership with Blue Ice Adventure in China?
What is the duration of Dynafit's partnership with Blue Ice Adventure in China?
The collaboration between Dynafit and Blue Ice Adventure for the Chinese market is set to last for five years. This information was included in a statement released by the Swiss company regarding its expansion strategy.
Q.Which trade show will feature Dynafit China's collections?
Which trade show will feature Dynafit China's collections?
Dynafit China will present its collections at the ISPO Beijing sports business trade show. The event is scheduled to take place from February 24 to 27, where its Vertical Running, Alpine Running, and Ultra Running lines will be showed.
Q.What is Dynafit's target for expanding its retail outlets?
What is Dynafit's target for expanding its retail outlets?
Dynafit aims to increase its exclusive sportswear and skiing gear outlets from 120 to 160. This expansion is planned to occur within the next two years as part of its broader business growth strategy.
Q.What other recent steps has Dynafit taken in the Asia Pacific region?
What other recent steps has Dynafit taken in the Asia Pacific region?
In October, Dynafit appointed K2 as its retailer in South Korea, and it also opened an office in Tokyo. These actions are part of its strategy to expand its business across the Asia Pacific region.
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