Dynafit China appoints retail partner

Ski, mountaineering and backcountry gear manufacturer Dynafit has announced Blue Ice Adventure as its retailing partner for the Chinese market.

It is part of the Swiss company’s strategy to expand its business in the Asia Pacific region, and it says in a statement that the collaboration is for five years.

In South Korea, K2 was appointed as its retailer in October, the Dynafit also opened an office in Tokyo.

It has plans to expand its exclusive sportswear and skiing gear outlets from 120 to 160 in the next two years.

Dynafit China will showcase its three collections – Vertical Running, Alpine Running and Ultra Running – at the sports business trade show ISPO Beijing, from February 24 to 27.