Dusit brings South African restaurant Kauai to SE Asia as Real Foods
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South Africa’s Real Foods Group is launching its healthy fast-casual restaurant concept Kauai into Southeast Asia in partnership with Thai hospitality company Dusit Food, under the local brand name, Real Foods.
The Real Food restaurants will maintain Kauai’s concept and store design. Most of the menu will follow the original Kauai’s, while other dishes will be adapted to meet local tastes. Signature Kauai’s dishes such as Princess Wrap and the Strawberry Stinger will also be available in Real Foods stores.
“Globally, there is a major shift taking place as consumers seek out healthier, natural food options which are both affordable and convenient,” said Jate Sopitpongstorn, MD at Dusit Foods.
“Dusit Real Foods already has another three stores lined up through its long-standing relationship with Virgin Active health clubs. As we hold master-franchise rights, we will also look at expanding Real Foods outside of Thailand, leveraging our strong network of hotels and resorts in Asia Pacific, the UAE, Qatar and Oman to introduce Real Foods in more new markets worldwide.”
Real Foods plans to open at six other Virgin Active health clubs throughout the city.
Group CEO of Real Foods, Dean Kowarski, said the company’s stores offer a mix of both takeaway and sit-down meals.
“We make healthy eating delicious, easy and convenient, and there is something for everyone on our menu. Our new partnership in Thailand demonstrates that Real Foods is achieving its mission of bringing more health and wellness options to consumers worldwide”.
Established 23 years ago, Kauai serves 7.3 million meals annually across its 164 stores in South Africa and the Netherlands. The brand has established itself as an “innovative leader in the health space” with a commitment to sustainable sourcing and bringing convenient, nutritious options to consumers worldwide.
Questions & Answers
Q.What is the new brand name for Kauai restaurants being launched in Southeast Asia?
What is the new brand name for Kauai restaurants being launched in Southeast Asia?
The healthy fast-casual restaurant concept Kauai will be launched into Southeast Asia under the local brand name, Real Foods. This is a partnership between South Africa’s Real Foods Group and Thai hospitality company Dusit Food.
Q.Where will the new Real Foods restaurants initially be located in Thailand?
Where will the new Real Foods restaurants initially be located in Thailand?
Dusit Real Foods already has three stores lined up through its relationship with Virgin Active health clubs. The company also plans to open six additional Real Foods stores within other Virgin Active health clubs throughout the city.
Q.Does Dusit Food have plans to expand the Real Foods brand beyond Thailand?
Does Dusit Food have plans to expand the Real Foods brand beyond Thailand?
Yes, as master-franchise holders, Dusit Food will look at expanding Real Foods outside of Thailand. They plan to use their network of hotels and resorts in Asia Pacific, the UAE, Qatar and Oman to introduce the brand into more new markets worldwide.