Durian exports to top $3B in 2024
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Durian exports are forecast to surpass US$3 billion this year, according to the Vietnam Vegetable and Fruit Association (Vinafruit).
Vietnam earned more than $1.3 billion from shipping durian abroad in the first six months of 2024, up 40% year-on-year.
China has to date licensed over 700 growing area codes and nearly 200 packaging codes for Vietnamese businesses to export the fruit to this market.
Vinafruit said a protocol on the official export of frozen durian to China is being promoted and likely to be announced soon.
China spends about $1 billion on importing frozen durian every year. If Vietnam can export this type of product via the official channel to the neighboring market and hold a 30% market share, it can earn some $300 – 500 million in revenue, equivalent to about 10% of this year’s estimated durian export turnover.
Vietnam harvests durian all year round, which gives the country’s businesses a competitive edge. This year, however, durian prices are likely to surge twice or thrice compared to current prices as traders rush to purchase the fruit for export.
Questions & Answers
Q.Which country is the primary market for Vietnam's durian exports?
Which country is the primary market for Vietnam's durian exports?
China is the main destination for Vietnamese durian. It has already licensed over 700 growing areas and nearly 200 packaging codes for Vietnamese businesses to export the fruit to its market.
Q.How much revenue does Vietnam expect to earn from durian exports this year?
How much revenue does Vietnam expect to earn from durian exports this year?
Vietnam's durian exports are forecast to exceed US$3 billion this year. This projection comes from the Vietnam Vegetable and Fruit Association, Vinafruit.
Q.What competitive advantage does Vietnam have in the durian export market?
What competitive advantage does Vietnam have in the durian export market?
Vietnam has a competitive edge because it harvests durian all year round. This consistent supply benefits the country's businesses in the export market.
Q.What impact could the official export of frozen durian to China have on Vietnam's earnings?
What impact could the official export of frozen durian to China have on Vietnam's earnings?
If Vietnam secures 30% of China's frozen durian market, it could earn an additional $300-500 million. This would equate to roughly 10% of this year’s estimated durian export turnover.
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