Dunhill opens two new stores in South Korea
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British luxury menswear house Dunhill has opened two new retail locations in South Korea.
The new stores are situated within Lotte department stores in the Seoul district of Jamsil and Southern city of Busan, continuing the brand’s expansion strategy in Asia and paving the way for a third store opening in spring next year.
The stores’ designs are purposed to create clean and contemporary spaces through an interplay of bronzed brass and walnut wood together with glass and metal details – recognizable codes of the house.
“The opening of two new stores in South Korea is an incredibly exciting, strategic milestone for Dunhill as we endeavor to re-introduce our new vision for the house within this important market,” said the firm’s CEO Andrew Maag. “We are proud to partner with Lotte, whose exceptional reputation within the region will be key in once again establishing our position as the leading luxury British menswear brand.”
Questions & Answers
Q.Where are Dunhill's two new South Korean stores located?
Where are Dunhill's two new South Korean stores located?
The two new retail locations are within Lotte department stores. One is in the Jamsil district of Seoul, and the other is in the Southern city of Busan.
Q.When is Dunhill planning to open another store in South Korea?
When is Dunhill planning to open another store in South Korea?
Dunhill is paving the way for a third store opening in South Korea. This new location is scheduled to open in spring next year.
Q.What design elements characterise the new Dunhill stores?
What design elements characterise the new Dunhill stores?
The stores are designed to be clean and contemporary. They feature an interplay of bronzed brass and walnut wood, alongside glass and metal details, which are recognisable codes of the house.
Q.Why did Dunhill choose Lotte as their partner for these new stores?
Why did Dunhill choose Lotte as their partner for these new stores?
Dunhill partnered with Lotte because of their exceptional reputation within the region. This partnership is seen as key to establishing Dunhill's position as a leading luxury British menswear brand.